We believe in the power of play to inspire, educate, and bring people together.
Celebrating Craft, Cultural practices and Patronage
What motivates us is reconnecting people with India’s rich cultural heritage, and we don’t stop at play traditions. We collaborate closely with artisans to achieve excellence in their craft. As patrons and promoters, we ensure that our research and understanding lead to meaningful creations.
Empowering Makers
Our belief in "Swadheenta" (freedom) drives us. We encourage artisans to be their most expressive selves, creating without limitations. This approach helps us co-create lifestyle products that reflect the essence of the craft, shaped by the raw materials and processes artisans use, while resonating with today’s consumers.
Aesthetics are personal and fluid
Instead of fitting into categories like traditional or modern, we focus on the process of creation itself, allowing the craft to speak for its own unique beauty.